• ‘First Man' Is One Giant Leap for IMAX's Plans Beyond Blockbusters

    9 days ago - By The Wrap

    For most moviegoers, IMAX is probably associated with two kinds of films: the nature documentaries that you see at museums, or the biggest movies of the year like “Avengers: Infinity War” or “Jurassic World.” But with “First Man,” IMAX is taking another step beyond the tentpole fare that drives much of their annual box office revenue.
    Only a small number of films a year get the full promotional support of IMAX and extended engagement on the company's 400-plus domestic screens. Those spots are reserved for what the company calls DNA films - movies that use IMAX technology. Last year, IMAX...
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