• ‘Red Gold' Rush: Celebrity Watch Brand Takes on Luxury Giant LVMH in Multi-Million Dollar Case

    2 monthes ago - By The Wrap

    A boutique watchmaker is gearing up to take on luxury giant LVMH for trademark infringement, over the former's longtime clever marketing strategy to sell men's “rose gold” timepieces - by calling it “red gold.”
    Justin Timberlake, 50 Cent, Will Smith, LeBron James and Jamie Foxx have all worn the wares of Chris Aire, the watchmaker in question whose brand Solid 21 has been selling high-end timepieces since the late 1980s.
    “Men were not interested in pink gold or rose gold watches, they were too feminine,” Aire told TheWrap. “But we had a lot of male clients. We figured that red denotes...
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